This year the week saw a more broad-based approach from the Agriculture Council of America, which organizes it. Along with a blog and videos made available for the celebration, a social media campaign was also launched.
Linda Tank, chairwoman of the Ad Day Committee, said that the group's goal for this year, and moving forward, is to connect with people who may thing they have no connection to those who may use farm equipment to make a living.
"Our new campaign reinforces that American agriculture is a part of all of us," Tank said.
The efforts of the group, which partnered with John Deere and other groups for the event, are similar to the message put forward by the U.S. Department of Agriculture. The USDA is trying to encourage a greater connection between citizens and the farmers in their regions through the Know Your Farmer, Know Your Food campaign.
